It makes a huge difference in how your product, brand and company come across when you make your products look professional. Now look at a few examples of customized HTML description (listing template): The red area is where the eBay description goes. Here is an example of a default eBay listing description that does not utilize custom HTML. This is a huge bonus for sellers that know how to take advantage of this fact because most of the marketplaces only allow text descriptions. One of the best features of selling on eBay, instead of another marketplace, is that eBay offers sellers the ability to control their product descriptions by providing custom HTML templates. If you are serious about selling on eBay as a business you have to use a professional looking eBay listing template.
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